Brain Candy, LLC (BCL) applies a collaborative approach to commercial entertainment properties, allowing the creative community to participate meaningfully and monetarily while leaving branding and editorial control in the hands of the property owners.

Using its Collaborative Property Model and with an emphasis on co-creating value with audiences, BCL constructs custom licensing frameworks and narrative structures to balance the goals of property owners with the benefits of including the creative community in a collaborative process.

An open approach to collaboration provides content that can generate revenue (shared between the independent creators of content and the property owner) while ensuring a stable property of growing, monetizable content.